Performance Manager, Paid Search, Social & Adops
Based in Lisbon, the Senior Performance Manager is responsible for developing and delivering a range of performance marketing products, creating & delivering performance marketing strategies, campaign reporting and analysis.
Duties and Responsibilities:
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To draft paid performance proposals and presentations
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Manage relationship with platforms such as Google, Facebook and Tik Tok for accounts under management
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Build campaign structure based on client brief
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Develop and manage all components of a paid performance campaign, including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining / improving day-to-day campaign spend
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Work closely in sharing and implementing Google Betas/Extensions with clients and work closely with Google on developing the partnership
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Ensure delivery on performance targets for clients
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Monitor & measure performance activity, engagement metrics, analysing results, translating information into learning & strategic recommendations.
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Maintain appropriate mid-level Client relationships.
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Build Client respect and be recognized as a leader on their business.
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Work closely with client to identify and deliver performance marketing requirements
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Work closely with planners to deliver on campaigns
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Coach junior executives to continuously develop new approaches to optimization
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Ensure full knowledge of tools like Google Analytics, SA360, CM360, Sizmek and Adform.
Qualifications:
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3+ years Digital all-rounder with proven experience and a strong understanding of multiple digital media channels (affiliates, online display, social, paid search, SEO, programmatic, etc.) as well as a passionate following of new/emerging channels & technologies.
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Google, Facebook, Tiktok, Linkedin and Twitter ads are essential for this role.
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Data-driven and creative to push the envelope on new user acquisition
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Ideally with experience with demand side platforms (DSPs) and ad-servers (e.g. DV360, Campaign Manager)
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Have experience of using Google Analytics (or similar web analytics platform)
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You have demonstrable interest for ecommerce marketing and the knowledge of other online marketing channels and their interactions with each other
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Creative thinking and problem solving to come up with solutions
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Tenacity, resilience, flexibility and judgement to deal with difficult situations