We?re looking for a Insights Manager Direct-to-Consumer to join our Signify Global Brand & Digital marketing in Lisbon, Portugal.

Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we?re transforming our industry. As the world leader in lighting, we?re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we?re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!

Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.

Are you passionate about Digital Marketing and do you want to help drive global business impact? Come and join the Signify Global Brand & Digital marketing team that is leading the digital transition in marketing and focusing on driving growth.

The Signify Global Brand & Digital Marketing team consists of 7 global teams that closely work together to bring value to our markets, consumers and customers: Marketing Programs & Campaigns, Brand, Digital Experience & Platforms, Marketing insights & performance, Content House, Global Media and Agencies and the Digital Acceleration team. All teams support the key lighting brands Philips (Philips Hue, Philips lighting for consumers and professionals), Signify, Interact, Wiz and many more.
Six design principles are at the core of the Global Brand & Digital Marketing team: Elevate consumer insights and analytics, Turbocharge marketing operations, Embrace Agile marketing & outward-looking, Establish Customer-centricity practices, Foster personalization and content at-scale and Generate growth.
The Global Brand & Digital Marketing team has a clear directive to help drive market and business growth

We?re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!

What you?ll do

• Function as the consumer advocate to represent the customer?s voice in business/Marketing planning and decision making.
• Pro-actively identify knowledge gaps, uncover insights, and drive learnings to action with DTC Marketers and other stakeholders.
• Prepare consumer insights documents, tell consumer stories, and build holistic learning plans, focusing on learning at strategic/tactical level.
• Have a passion for partnering with analytics to drive holistic consumer & market understanding.
• Obtain and communicate data and insights to track business/Marketing performance.
• Responsible for the media evaluation process, enabling other teams to optimize the marketing spend & effectiveness and support where necessary.
• Work with Digital Strategy & Campaign Team to create data driven briefs, defining requirements for media analysis, insight and campaign strategy recommendations to support marketing goals. Analyse and identify insights, summarizing and preparing for internal and external presentations.
• Be the subject matter expert in customer journeys and insights - build a learning agenda to evangelize data-driven best practices and educate marketers and provide executive visibility around key marketing performance metrics.
• Drive continuous improvement opportunities to capture value from data/information on process, performance management and advanced analytics levels.
• Ensure 100% data accuracy in each deliverable.
• Participate in pilot projects and A/B test and provide adhoc analyses to business.

Your qualifications

Technics

• Strong experience with digital analytical tools (e.g. Adobe Analytics, Google Analytics), tag-management solutions (e.g. Adobe Launch), Marketing Analytics Platforms (Adverity), and programming languages such as SQL and Phyton
• A track record in the field of data-driven approach is a requirement
• Strong analytical skills with the ability to translate data/information insights into actionable business strategy recommendations as well as into report iterations & trend graphs
• Good understanding of Marketing, SEO, SEA, Social Advertising, and (re-)targeting (preferrable a bachelor?s degree in Marketing, or related field)
• Understanding of CX/UX strategies best practices, principles, and models. Familiar with customer journey mapping

Behavioral

• Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
• Can do attitude and hands-on professional with +5 year of experience in the related field.
• Capable of managing multiple projects within a deadline-driven environment
• Excellent communication and collaboration skills
• Proactive and highly organized
• Excellent PowerPoint & Excel skill

What you?ll get in return?

We?re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

See #SignifyLife through the eyes of our employees!