Idera's Developer Tools division is looking for a B2B Marketing Manager savvy in lead generation, digital marketing, advertising, and brand building/positioning to lead marketing for one of our brands (LANSA.com) and associated portfolio of 20+ software product families. This individual must embrace and enjoy working in a start-up environment with backing from a much larger entity. If you are used to complete delegation of responsibilities to others or slow rollout of programs, this is not the role for you. You will focus on both strategy and execution in a distributed team environment.
Job Functions:

• Drive all aspects of integrated demand generation for our products
• Always-on demand gen: evergreen campaigns allowing us to be ?found? where our audience resides online i.e. paid social, email marketing, paid search, SEO, organic social (with support from ops & marketing shared services group)

- Drive campaigns - timely, educational, cross-channel anchor campaigns to drive top of funnel lead gen through creative and content campaigns (white papers, webinars, guides, industry reports, etc.)

• Database Development: regular prospect emails ranging from soft top of funnel CTAs (education, thought leadership) to soft mid-bottom of funnel CTAs (trial, demo, contact us, etc.)
• A/B & Multivariate testing for increased conversion rates
• Collaborate with other marketing leads on cross-brand promotions
• Weekly, monthly and quarterly reporting against KPIs (we use a loose adaptation of Sirius Decisions)
• Support and work closely with the Idera DevTools Marketing Director and Brand GM
• Work closely with other marketers on the team in a remote only fashion (we don?t micromanage)
• Budget management, tracking and lead generation KPI reporting
• The ideal candidate will have a background in B2B infrastructure software, ideally with experience on the IBMi platform or IBM related software their career by managing the end-to-end marketing organization for a best-in-class software company.
• Qualities: Highly organized. Strong attention to detail. Tenacious and hungry. Curious with a strong desire to improve constantly. Comfortable working remotely and managing a remote team.

Requirements:

• Bachelor?s degree or higher in a related field
• 2-4 years in B2B and/or SaaS or software marketing role with proven track record of growth
• Must be an excellent writer and communication
• Power user with tools like SFDC, Google Analytics, paid social platforms

- Macro expertise of marketing ops and automation (maybe you?ve managed an MA instance in the past - we use Eloqua)

• Must be highly analytical and data driven
• Proven track record of campaign conceptualization, construction and execution in the B2B/SaaS space
• Understanding of waterfall and funnel methodology tied back to business objectives
• Intermediate proficiency with Google Sheets/Excel

Nice to Have (not a deal breaker):

• Experience with IBM, IBMi, RPG and/or AS400

An Equal Opportunity Employer - Females, Minorities, Veterans, Disabled and Other Protected Groups.

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Idera, Inc and it's subsidiaries are committed to respecting and protecting the privacy of its customers, job applicants, partners and website visitors. For more information about our Privacy Statement, please go to https://www.idera.com/legal/privacystatement . By clicking on the ?Apply Now? button, you understand and agree that the use of Idera?s web site is subject to Idera Terms of Use and Idera?s Privacy Statement, including the fact that Idera and it's subsidiaries may transfer your personal information collected in connection with your registration on this website to its affiliates globally and to third party entities that provide services to Idera and it's subsidiaries.

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