Job Description
Qualifications
3 - 4 years of experience in app or mobile or web user acquisition media buying, performance marketing, and/or user acquisition
A desire to do strategic planning and daily execution/optimization
Knowledge of app download funnel and campaigns specifically to generate app downloads
Dealing with mobile ad networks like: Adaction; Hangmyads; Tapjoy; Ayetstudios; Headwayagency; Mobilda, etc
University degree in Mathematics, Statistics, Engineering, Management, Finance or similar
Strong analytical skills and attention to detail
Advanced Excel skills
Excellent negotiation and communication skills
Proven experience of A/B testing and using data to inform design decisions
Ability to work in a fast-paced environment and juggle multiple priorities remotely
Experience working with App Store Connect and Google Play Developer console, Firebase and MMP platforms (like Adjust)
Additional Information
About NielsenIQ
NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what?s happening now, what?s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That?s why you can find us at work in over 90 countries, covering more than 90% of the world?s population. For more information, visit www.niq.com.
NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.