Commercial Sales Leader Analytics Western Europe

Publicado 14-05-2022

NielsenIQ

Lisboa Lisboa (Publicidade / Marketing)


Job Description


JOB PURPOSE:

The SMB Commercial Leader AAC WE will report into the Commercial Director A&M/RTM WE and is a Western European role developing the GTM proposition to drive growth of our AAC business within the Small, Medium Business client segment for WE.

This is a key role that will initially understand the needs of our SMB clients, define the right products that will meet this important client group, generate material & pricing to position our capabilities and educate our SMB and AAC teams to maximise the growth opportunities

KEY ACCOUNTABILITIES:

  • To overachieve the SMB OP for WE
  • To understand the analytic needs of our SMB clients in WE
  • To develop an overall SMB analytics strategy and develop GTM plans
  • To work with Product & Delivery to develop solutions & pricing to meet SMB client needs
  • To package the NIQ offer into a clear coherent story and GTM commercial content (pitch decks)
  • To share the story and positioning of our Analytics offer with the SMB and AAC Commercial teams through direct education
  • To develop and implement targeted marketing campaigns that can be lifted and shifted into each market
  • To utilise Moneymap to share SMB priority clients for each market that we should target with our analytics offer
  • To develop an SMB analytics community to share successes and best practice across the SMB and AAC teams
  • To share development ideas with product leadership to improve our offer in the future

A LITTLE ABOUT YOU:

You are a high performing commercial manager that has an interest and understanding of the SMB sector whether working for or alongside these important clients. You are a pro-active, autonomous, commercially focused individual that works at pace to understand and implement solutions that will grow our business with the SMB sector. You are used to working in a matrix organisation influencing teams to deliver against the business strategy and objectives.

REQUIREMENTS:

  • Bachelor's Degree, studied Marketing, Business or something similar at University
  • Have 3+ years of experience working in a commercial role
  • Have worked for or with SMB clients
  • Experience /understanding of the NIQ Analytics offer
  • Strong commercial GTM building skills
  • Ability to translate complex analytics into simple client communication
  • Strong influencing skills
  • Commercial experience in price and product positioning

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Additional Information


About NielsenIQ

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what?s happening now, what?s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That?s why you can find us at work in over 90 countries, covering more than 90% of the world?s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.