Customer Activation Manager (fixed

Publicado 21-04-2022

Diageo

Lisboa Lisboa (Publicidade / Marketing)


Job Description :

ROLE DIMENSIONS

Diageo invest significantly in direct to consumer brands building, but we must partner with our customers to influence the point of purchase activation, and this is where the vast majority of our A&P investment sits. Most shoppers and consumers buy from a repertoire of brands and their behaviour can be easily influence by what they see or don?t see at the point of purchase. It is the role of the Customer Activation team to work closely with our customer team to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to build the programmes and tools that guarantee outstanding execution of our brands at the point of purchase. The Customer Activation team will then work directly with customers, supply and agencies to project handle execution of the commercial calendar. In some cases, this will advise tailoring and adapting our programmes and tools to meet the specific needs of strategically important customers to enable them to differentiate their offer.

As a Customer Activation Manager, you will sit right at the heart of business supporting & working as business partners with our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo?s commercial plan to shift consumer & shopper behavior to achieve Diageo?s financial and market share ambition.

This role has direct responsibility for all activation within your customer & brand alignment. You will be working with field, national & wholesale commercial teams and alongside the Shopper Marketing brand teams to deliver outstanding activation.

Top Accountabilities

  • To build an activation plan for our key brands & customers.
  • To project handle the implementation of all the key platforms & activations within your customer alignment.
  • To be the activation lead from a channel & customer lenses for your brand alignment.
  • To develop and complete shopper marketing activities that make our brands show up admirably to customers & consumers.
  • Project-handle the detailed delivery of all assets and tools to deliver excellent activation for key brands and customers
  • Handle activation agencies to develop and complete execution of shopper marketing programme
  • Set activation critical metrics for all shopper marketing activation, monitor and course accurate
  • Efficient manage of the budget for point of purchase activation
  • To conduct activity M&E to ensure we are constantly improving our plans to drive greater return on investment

Ideal experiences / Qualifications / capabilities

  • 3 to 5 years Internal or external experience as Sales or Marketing Executive equivalent
  • Project Management, Analytical and core selling skills
  • Time management & prioritisation skills
  • Can build powerful relationships and work collaboratively within a team
  • Problem solver & solution-based excellent teammate who can take care of ambiguity & adapt quickly

Celebrating our inclusive and diverse culture is core to Diageo?s purpose of ?celebrating life every day everywhere?. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for us to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don?t let anything stop you from applying.

Character Is Everything

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Lisbon

Additional Locations :

Job Posting Start Date :

2022-04-20-07:00