The Public Affairs, Communications, and Sustainability Manager, Portugal, will be leading the implementation of the strategy & actions towards shaping, promoting, and protecting the reputation of Coca-Cola in Portugal to create the conditions for sustainable business growth in line with our business goals.

You will:

• Execute the European strategy on the Portuguese market within public affairs and communications & sustainability

• Enhance and protect the reputation of our company, category and brands in Portugal, including potential impacts on our reputation across Europe and globally.

• Ensure PACS franchise leadership along with the GM and IB PACS line director to ensure effective and aligned plans with our bottling partner.

• Support all major business initiatives where PACS might add value for the local business.

• Lead, advise and partner with the bottling partner on the strategic initiatives to build system trust.

What You?ll Do for Us:

Public Affairs and stakeholder engagement

• Strategic planning and implementation of key OU and corporate reputation programs, sponsorships, partnership and its strategic leveraging with mass media and stakeholders.

• Align and implement government relations strategies for Portugal and work together with bottling partner in leading relationships with key government officials, mitigating regulatory risks and issues, ensuring business continuity.

• Regulatory monitoring and stakeholder mapping.

• Public representation along with the GM: represents TCCC (The Coca-Cola Company) and the Coca-Cola System in business and professional associations, external meetings on social and economic issues.

• Participation on the industry and sector associations

Corporate, category and reputation management

• Media Relations (including digital):

• Lead proactive media relations, developing personal contacts with a broad range of opinion makers.

• Manage preparation and execution of content for distribution through traditional and digital media.

• Manage the execution of marketing PR campaigns /Liaise with the PR agencies to ensure the level and quality of service is as per the agreements/contracts.

• Risk assessment of brand plans.

• Keeps top level relationships with editorial staff of all target media outlets.

• Corporate reputation

  • Create and implement effective programs to enhance corporate reputation, further the corporation?s sustainability agenda and enhance category perception.

  • Manage the public debate on relevant topics through liaising with key opinion leaders.

• Community relations

  • Leads giving and local community activities in alignment with the community strategy outlined by our Social Impact lead in the Europe OU (Operation Unit)

  • Manages key stakeholder relations along with the GM.

Issues and Crisis Management

• Manages IMCR (Incident Management and Crisis Resolution) coordinates with our bottler, the Europe OU crisis team and Corporate.

• Provides advise/heads up to management team on issues, sensitive to media and public that may affect the Coca-Cola system.

Qualifications & Requirements:

• 5-10 years of relevant professional experience.

• Native Portuguese and Advanced English and Spanish, both spoken and written.

• Ability to work with external stakeholders.

• Strong capacity to build relationships and trust

• Strive to build profitable, long-term relationships that drive value across the Coca Cola System.

• Leverage internal insights and external best practices to promote leading edge thinking

• Strong and proven ability to work in a networked organization through strong collaboration will all functions and our bottler.

• Experience of issues and crisis management.

• Experience of advising senior management.

• Understanding business insights and strategies.

• Experience in operating in complex organizations.

Travel requirements:

15% travel required

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what?s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors ? curious, empowered, inclusive and agile ? and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.