Digital Marketing Senior Manager

Publicado 22-02-2022

Michael Page

Lisboa Lisboa (Publicidade / Marketing)


Added 21/02/2022

  • Digital Customer Engagement
  • Develop Global Solutions

Sobre o nosso cliente

By building strong relationships within the scientific community, our medical affairs team has become a trusted partner among patient groups, clinicians and health policy decision makers. We pride ourselves on developing and disseminating information to our key stakeholders so that they can provide the best care for our patients. Because we oversee the entire lifecycle for many of our products, we're on the forefront of developing valuable and scientifically grounded information that will chart exciting paths forward for many of our innovative brands. Join our expert team and drive innovation.

Descrição

  • Ensuring knowledge and best-practices in terms of process and approaches (incl. SOPs);
  • Developing and implementing internal training curriculum and programs;
  • Advising on digital marketing tools used by regions/markets;
  • Ensuring integration of digital marketing efforts with the Global CRM sytem;
  • Identify and lead standardization efforts;
  • Develop and deploy technical standards and new ways of working across the organization;
  • Drive for consistent global omni-channel experience;
  • Ensure strong network building and collaboration across the organization including markets, regions, GMO and GMA;
  • Support successful implementation of global solutions across key markets and regions and help to guide major local solutions and hiring of Digital staff;
  • Screen the market and identify preferred vendors where necessary, own the partnerships with external vendors as needed;
  • Define KPIs and develop performance management tool across digital channels and across geographies;
  • Conduct and host training modules in line with market needs;
  • Ensuring integration of digital marketing efforts with the Global CRM system and facilitate 360 approach and effective Non Personal Promotion (NPP).

Perfil ideal

  • Significant digital marketing experience across the channel mix, preferably in Pharma (~5 years);
  • Relevant university degree (e.g. management computer sciences), MBA a plus;
  • Commercial and strategic skills/experiences;
  • High intellectual horsepower and strong problem solving skills;
  • Ability to successfully manage multiple priorities with ease/multi-tasking.

Vantagens

Excellent opportunity to join Ferring Service Center Portugal.
Learn more about it - https://ferring.wd3.myworkdayjobs.com/en-US/Ferring/details/Senior-Manager-Digital-Marketing_R0020207?q=marketing

Pesquise mais Ofertas Jessica Mendes Ferreira Quote job ref JN-022022-5270304

Resumo da Função

Setor Marketing & Agency Subsetor Digital, Online e Redes Sociais Indústria Healthcare / Pharmaceutical Localização Lisboa Tipo de contrato Indefinido Nome do Consultor Jessica Mendes Ferreira Referência da Oferta JN-022022-5270304