Are you tired of the usual meaningless KPI's and would like to help develop a team focused on people and relationships? How about releasing your boundless energy alongside kind, energetic and bright people, keen to set up the groundwork for what will become a big business in the future?
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We are Laminar Projects!
If you have already heard about us, you are reading this because you are tired of the typical old fashioned and chaotic ways of doing things in construction.
But in case you haven?t: we are a Construction Consultancy & Tech Startup Hybrid!
We help construction projects optimize their project management as a consultancy and then we use our revenues to develop our own software products. We do things the Laminar Way, that is, we bring control and clarity to projects by implementing pragmatic solutions using a mix of latest technology, our own processes, and a big dose of common sense.
Vision (Why we exist)
We exist so that everyone in our team can thrive in a high impact community that:
Connects us with meaningful relationships
Inspires us to develop ourselves to become better humans
Empowers us to pursue our own learning adventures
We believe that, by first doing this, we can achieve the highest levels of value for the world.
Missions (What we are aiming for)
To fully digitise the construction of human civilisation
To create a new type of organisation that enables human flourishing while delivering a huge positive impact on society
So, at this point you might be asking what makes us different from other opportunities you might be looking at. Here are a couple of pointers to answer that question:
We aren't a company; we are a team. We thrive on being a growing startup, with a dynamic culture and a tight-knit team. Our leaders are more like coaches and one of our main objectives is to give 5 years? worth of learning and development for every 1 year with us.
100% of our profits go into R&D projects, including developing our own platform to digitise construction project management. If there is an inner tech-y vein pulsing by now, this is the place to be!
Fast and transparent progression based on our development matrix. This means that our roles and salaries are purely meritocratic, focusing on capability over experience. So, if you have the skills to hop to the next level, you will get reviewed and promoted, simple as that. And if you don?t have the skills yet, you can learn them with us.
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The Role
We are currently looking for a top-notch Head of Marketing to join our team. As a dynamic and tech-driven startup, curiosity and ingenuity are two of the main traits that we love about our applicants!
As a Head of Marketing, you should be able to context-switch between a high-level strategic mindset and detailed execution, as you will have the opportunity to lead our Marketing Team while helping us shape and grow our brand identity, without losing its core values.
As a Head of Marketing at Laminar you will:
Build a strong brand with an appetite for making significant business impact.
Drive your team to identify and define consumer problems and develop a marketing strategy to achieve business objectives.
Collaborate with our excellent copywriter and together with our consulting and product teams, extract information to craft into powerful messages for our marketing content.
Keep up to date with the latest industry news and marketing tools and techniques to ensure we are keeping pace with other industry leaders.
Solve problems, translate strategic insights into recommendations and develop strong cross-functional partnerships with the rest of Operations team, as well with the Business Development, Product and Commercial Team.
For this role, an ideal candidate would have:
5+ years of demonstrated work experience in developer marketing or technical product marketing. (Required)
Market research and competitive intelligence skills, such as identifying business opportunities and developing strategic plans for entering new markets. (Required)
Digital Marketing or Content Market experience, such as developing and executing digital marketing campaigns across multiple channels, creating case studies and go-to-market plans or content marketing campaigns for a product. (Required)
Marketing Analytics knowledge to continuously evaluate campaign results and marketing spend ROI. (Required)
Leadership mindset related to content marketing and earned media strategies to build brand awareness. Able to set KPI?s, forecasts and metrics, to report analysis to stakeholders while looking for continuous improvements. (Nice to have)
Excellent project management, stakeholder engagement and communication skills. (Nice to have)
If you don?t think you meet all the criteria but still are interested in the job, please apply! Nobody checks every box, and we?re looking for someone excited to join the team!
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Salary and Benefits
Full time contract, fully remote with flexible hours.
For Head of Marketing, annual salary would be between 40.000? and 60.000?
Health insurance
Leadership and sales bonuses
10% - 15% annual bonus in equity
You will be supported to excel in whichever areas you are most interested in! With Laminar, development is unbounded.
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Application
In terms of application, we usually start with a screening call to tell you what we are all about in a small, casual conversation. That helps you to know us a bit better and tell us a bit about yourself.
After that, you?ll get to meet our Marketing team and have a Q&A session with them. The last step prior to an offer would be a technical evaluation with a brief exercise and presentation.
Usually, we try to make the process as smooth as possible by ensuring we would get back to you in a maximum of two weeks.
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Important!
We get hundreds of applications so please include a brief summary/cover letter explaining why you want to join us and what you think you bring to the team - We aren't a giant faceless corporation; we really care about the people who want to join our team so all letters will be read by one of the Partners.
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