Digital Marketing Assistant | Lisbon Office

Publicado 10-12-2021

EY

Lisboa Lisboa (Publicidade / Marketing)


We are looking to hire an enthusiastic digital marketing assistant to assist our busy team. You will be reporting directly to the digital marketing manager and helping with all related tasks.
To ensure success as a digital marketing assistant, you should have in-depth knowledge of digital marketing techniques, excellent interpersonal skills, and be able to work to strict deadlines.


Your Key Responsibilities

  • Creating and managing marketing campaigns, mainly on Google Ads and Facebook Ads platforms;
  • Auditing websites following technical SEO (search engine optimization) and CRO (conversion rate optimization) best practices;
  • Analyzing website online presence, focusing on organic visibility and social media activity (online reputation management, social media listening);
  • Assisting UX/UI teams in building websites to correspond SEO principles;
  • Writing and optimizing web content for SEO and marketing campaigns;
  • Web analytics: Monitoring Google Analytics (Universal and GA4), analyzing web results and extracting insights to drive marketing and optimization decisions;
  • Mapping and creating user flows, and optimizing website measurement, using web analytics tool (Google Analytics, Google Tag Manager, Hotjar);
  • Creating reports, offline and online (using tools such as Google Data Studio), and presenting results to stakeholders;
  • Defining KPIs depending on objectives;
  • Website Management: Building webpages, creating landing pages and generally updating the website, using Wordpress or other CMS;
  • Building emails for email marketing campaigns using software such as Mailchimp;
  • Creating online surveys and analyzing the results, using software such as Qualtrics, Survey Monkey or MS Forms;
  • Building marketing automation flows;
  • Conducting market research and benchmarking various sectors.


Skills and Attributes For Success

  • Passion for digital marketing and web analytics;
  • Strong analytical and problem-solving skills with ability to think critically and identify creative out-of-the-box solutions;
  • Excellent communication skills, both oral and written;
  • A strong work ethic, technical rigor and attention to detail;
  • Professional responsibility, confidentiality and integrity;
  • Ability to deliver multiple projects and to present information in a clear and concise manner;
  • Creative, proactive, team player and able to work under pressure.


To qualify for the role, you must have

  • Academic Degree in Marketing or Communication, preferably;
  • Experience in digital marketing projects;
  • A thorough understanding of online marketing, ecommerce and web analytics principles;
  • Relevant digital marketing certifications;
  • Full English Proficiency.


Preferably, you?ll also have:

  • Basic knowledge of SQL and Python;
  • Experience in Design Thinking.


What we look for

Highly motivated individuals with excellent problem-solving skills and the ability to prioritize shifting workloads in a rapidly changing industry. An effective communicator, you?ll be a confident team player equipped with strong people management skills and a genuine passion to make things happen in a dynamic organization. If you?re ready to take on a wide range of responsibilities and are committed to seeking out new ways to make a difference, this role is for you.


What working at EY offers

At EY, we hold a collective commitment to foster an environment where all differences are valued and respected, practices are equitable and everyone experiences a sense of belonging. Through our inclusive leadership behaviors, a variety of internal networks, flexible working and mentoring programs, you will have the support and flexibility to build an exceptional career.


About EY

As a global leader in assurance, tax, strategy and transactions and consulting services, we?re using the finance products, expertise and systems we?ve developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.


Join us in building a better working world.

Apply now!