Position Summary

1. Develop systematic and consistent Brand Communication strategy to build positive PR in alignment to the IMC (Integrated Marketing Communication) strategy.
2. Increase the company's product and brand awareness via media exposure and manage their reputation, in alignment with all marketing areas: PR, CSR, social, digital, media, campaigns, crm, retail, etc

Role and Responsibilities

1. [Communication strategy setting] Assist in the environment analysis of market, competitor and product and conduct competitor benchmarking required for setting communication strategy.
2. [PR contents planning and production] Create PR contents for external release (press release, media kit, interview, keynote speech, advertising articles, etc.) and assist in the accompanied events(press conference, company event, etc.).
3. [Stakeholder management] Assist in programs for maintaining amicable relationships with various stakeholders (media, analyst, influencer, social responsability) to build positive PR.
4. [Media monitoring & risk management] Assist the monitoring of key articles and public opinion regarding the company or products (product lines).
5. [Brand strategy deployment] Assist in key-project management planning for Brand/Product experience, developing brand strategies.

Skills and Qualifications

A skilled or highly-skilled specialist that completes tasks in resourceful and effective ways

• Works on assignments, including complex assignments, requiring considerable judgement and initiative
• May mentor or coach team members

Required skills:

? 5+ years? experience in PR and Marketing role with a digital focus and demonstrable previous experience in brand activations

• Experience in budget planning and control
• Outstanding execution skills with strong attention to detail
• Exceptional planning and time management skills
• Excellent communication skills and confident presenting (fluent English)
• Ability to analyse and communicate insights regarding key brand marketing metrics