Analytics Technical Trainee

Publicado 19-11-2021

GroupM

Lisboa Lisboa (Publicidade / Marketing)


As the Analytics Technical Trainee you will play a key role in onboarding, supporting and developing clients on Google Analytics360, GA 4 and Optimize360. You will learn about GMP and support a senior consultant to ensure that clients get the most out of their technology investments across Google?s Marketing Platform, as well as the day to day management of client technology support. Key focus areas will be the measurement discovery, tracking, implementation, and optimization of clients marketing web properties & channels.

Working closely with a senior professional you will have the capability to identify commercial opportunities and work alongside Senior Consultants to develop and implement innovation and process optimization that will benefit the client and Acceleration.

You will need to be comfortable working individually, or as part of a team. By the end of the internship you will be expected to drive assigned streams of work that is part of a larger engagement and provide client support.

AREA OF EXPERTISE:

We are part of GroupM/ WPP, the world?s largest advertising and marketing services group. Clients come to us to solve today's biggest challenges, surrounding the use of data and technology, to support delivery of improved digital marketing experiences for their customers, across paid, owned and earned environments.

You will be a subject matter expert on Google?s Analytics360 and secondary technologies, to ensure Acceleration remains one of Google?s most trusted Partners. You will have the ability to absorb complex technical concepts and communicate them to both technical and non-technical clients alike, and the ability to interact with internal and external product management teams.

Typically Client?s biggest area of investment is media, and using data and technology, to un-lock value in this area is critical. Demonstrative ability of the Google Marketing Platform, as well as how Google Cloud can improve marketing efforts is a strong bonus.

IDEAL CANDIDATE:

You will have a strong interest in digital media, data analytics and technology. You will aspire to be a subject matter expert on Analytics360 and secondary technologies, to ensure we remain one of Google?s most trusted Partners. You will also have strong communication skill to to absorb complex technical concepts and communicate them to both technical and non-technical clients as well as the ability to interact with internal and external product management teams alike.

You will develop expertise in the Google Marketing Platform products and serve as a first-tier support contact and internal support escalation point. The role includes supporting clients on advanced and sophisticated troubleshooting issues, supporting business development on technical pre-sales, executing upon product implementation and training, supporting solutions consulting projects, as well as partner escalation management and custom solutions development for our clients.

By the end of the internship you will have acquired knowledge of a variety of channels across the Google Marketing Platform ? Search360, CampaignManager360, Display & Video360. Also, you will develop client management skills. This role involves ensuring that the delivery of all work is at the highest standard, with continued participation of client and partner meetings, presentations and workshops.

RESPONSIBILITIES:

The successful candidate will be able to demonstrate skill in digital marketing, digital measurement, web analytics, app tracking and audience strategy and possess a solid understanding of Google Marketing Platform and other conventional optimization and personalization platforms

Drive performance of analytics and optimization capabilities to impact overall the clients overall business results

Provide support other members of the team including Business Development, Account Management and Consultants assisting us to deliver upon complex solutions while upskilling others.

Work closely with Business Managers to identify opportunities for the business to cross-sell other technologies, services, including but not limited to data analysis, media measurement, conversion attribution and optimization, ad-tech, CRM integration using Google Cloud Platforms, marketing automation.

Have the ability to identify and successfully improve processes and frameworks

REQUIREMENTS:

Bachelor's Degree within Analytics, Technology or equivalent experience preferred

Previous experience using Google Analytics/Analytics360, GA4, Optimize/Optimize360 and Google Tag Manager, both web and apps are essential

GA4 knowledge is advantageous

User knowledge of other Google Marketing Platform Technologies is advantageous

Demonstrative ability to be able to advise and execute upon measurement strategies, implementations, data analysis with skill to provide insights

Ability to present to prospects and clients.

Experience in providing optimization recommendations

Some experience with - A/B testing, Conversion rate Optimization strategies and personalization using Google Optimize/Optimize360 is advantageous

Excellent analytical skills, with the ability to identify business recommendations, pain points and opportunities. Ability to analyse data, deliver findings while providing various actionable recommendations and customized client roadmaps

Clearly communicate processes, strategies and general requirements to internal and external teams.

WHO WE ARE

We are part of WPP?s specialist practice for Google Marketing & Cloud Platforms. We are a curious team of highly skilled data and technology practitioners, inspired by experimentation and new ideas. This is the lifeblood of the future-forward solutions we deliver, that empower our clients to compete every day, in a dynamic environment. And it is the reason we have become trusted advisors to CEOs, strategic partners to CMOs, and operational partners to CIOs, around the globe.

We help clients leverage the power of Google?s Marketing and Cloud platforms to transform their marketing organizations and accelerate growth. With access to expert consultancy services and a deep bench of specialized skills, we deliver what marketers need to compete effectively, increase efficiency, and drive growth. We are well known for our open, transparent, and honest relationships with clients. We identify opportunities for innovation while remaining firmly grounded in business reality. We demystify complex tasks and impart knowledge without hype or pretense, and we shape marketing ecosystems to drive growth through the intelligent application of data and technology. Most importantly, we speak in specifics and get the job done.

Our contribution is measured by our clients? success. We understand that speed to value is critical. This is why we release value at every step of the process. Every day we build our skills and hone our craft to get our clients the results they deserve.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.