Are you solution driven, highly organized and passionate about making Marketing metrics and KPIs accessible and understandable? Do you have experience in analysis, social media advertising, a proactive attitude, and enjoy working in a fast-moving environment? Then you may be our new Social Media Analyst!
BrandBastion transforms the way brands deal with social engagement. Our proprietary technology automates the management of millions of social interactions every day, while maintaining the personal quality of one-on-one conversations.
Your mission will be to creatively identify opportunities for performance insights to add value to our clients? social advertising. You will bring your expertise to establish a framework of validating how our solutions impact our Clients? performance KPIs .
To do this you will get to work with social media content and advertising data from some of the world?s leading brands.
Tasks
Your role will include:

• Design a framework to assess the impact of comments on social media performance metrics
• Create and own an A/B Testing framework that our clients can apply to quantify and assess the impact of our different solutions on their Advertisement results. Ultimately, this will help understand how managing comments on social media impacts both brand perception and social media performance.
• Analyze customer data using database queries, native social media platforms and campaign management software tools.
• Communicate results by creating reports and providing recommendations.
• Advise other marketing functions (website, brand, product development) as the knowledge owner for customer and market data.
• Be involved in several other transversal projects across the data & marketing teams to establish best practices and expand the performance marketing insights that we are able to deliver to our clients

Requirements
The ideal candidate will have

• Experience running & analyzing social media campaigns within the B2C space.
• Understanding of the key marketing performance metrics, how they are tracked, measured and external factors which may affect them.
• Experience in setting up A/B tests on social media either natively through FB business manager or through a third party provider. The ability to own the interpretation of the results will be crucial
• Strong analysis, research, problem-solving and critical thinking in data interpretation
• Proficient in marketing research and statistical analysis with a strong analytical mind
• High degree of business acumen

Nice to have

• Experience working amongst Branding & Performance marketing teams within a medium sized organisation.
• Has worked in market research studies associated with brand perception via common frameworks such as Net Promoter Score or using Facebook Brand Lift Studies.

Benefits

• You can work fully remotely from any European location
• 4 weeks of paid vacation annually offered to all team members
• Join a growing company operating in a new exciting industry
• You will be immersed in the forefront of social media technological innovation

What are you waiting for? Apply now!