Company Overview

LeadsBridge is a fast-growing integration platform for digital advertising. We connect social advertising platforms (like Facebook) to any kind of business software. Leveraging ready-made and custom-made integrations, LeadsBridge builds automated workflows that allows companies to send advertising data (leads, audience, and conversions) to it?s CRM or destination of choice.

With thousands of customers spanning the globe across industries, LeadsBridge, a recently acquired ActiveProspect business, represents the first step into expanding an already rapidly growing customer base internationally. Joining forces with ActiveProspect accelerates our combined mission to make consent-based marketing the BEST channel for customer acquisition across the world.

Job Summary

ActiveProspect is seeking a Content Writer, for the LeadsBridge product, to join our SEO team. The ideal Content Writer will have a technical writing background with experience creating content in the tech, software, and SaaS space. As a member of the SEO team, the Content Writer will collaborate with members of Sales, Marketing, and Product to ensure consistency in message, writing style, brand, voice and tone across all communications channels. This position will report to the Manager of SEO.

Responsibilities and Duties

• Work with the SEO team to organize and follow the editorial calendar.
• Craft educational/product oriented article for our audience on LeadsBridge?s blog.
• Upload and fill SEO Yoast plug-in on LeadsBridge?s WordPress.
• Continuous working on the old articles present on our blog in order to update and refresh them.
• Update or craft from scratch SEO copy for integrations/ad hoc pages present on LeadsBridge?s website.
• Work with the Demand Generation team, subject matter experts and senior leaders to organize complex ideas into clearly blog articles.
• Stay current on content creation and distribution best practices and share insights with the Marketing team to ensure ongoing improvement of content conversion
• Identify trends and success strategies across many categories of content
• Ensure brand consistency (style, fonts, images, voice and tone). Connect the dots to ensure positioning consistency across channels and over time.

Qualifications and Skills

• 2+ years in content development
• Ability to write Guide/Educational article
• A deep understanding of the SEO role inside the content of Meta descriptions, h1s, alts, anchor text, backlinks and how this applies to marketing
• Strong, thorough knowledge and understanding of G-Suite and Slack,
• A smart and organized problem-solver that can adapt to constant change and ambiguous situations while simultaneously driving multiple complex projects
• Self-starter and displays ownership of initiatives.
• An open, communicative, and reliable team member who is able to collaborate closely with other team members and stakeholders..
• An imaginative writer with an eye for detail.

Bonus points?

• previous portfolio of past work
• previous experience with presentation development.

Benefits and Perks

• A financially stable company, with the freedom and opportunities of a startup culture
• Flexible work schedule
• Flexible vacation time
• A remote-friendly culture with monthly virtual happy hours and team-building events
• Professional Development - extra money for learning and developing your skills.

ActiveProspect is an Equal Opportunity Employer