We are looking for a Product Marketing Manager to lead our inbound and outbound marketing activities. You?ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
Our products:
- CloudCockpit is a web console to centrally manage the CSP network of cloud products, allowing to manage customer information and control subscriptions.
- Diggspace is a ready-to-use internal communication portal that empowers companies to build an Intranet in a blink of an eye.
For this role, you should be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns, adwords campaigns, lead scoring, growth hacking and or other strategies.
Reponsabilities:
- Create and execute innovative strategies and marketing plans that drive awareness, engagement, and product adoption.
- Develop a deep understanding of the product features, target customers and user personas
- Understand the competitive landscape. Be an expert on our competition and how they are positioned.
- Test and refine new marketing approaches and channels to reach and engage key audiences
- Work closely with product management team to develop, drive, and communicate product strategy, positioning, key messaging, and value proposition
- Create and maintain marketing programs (e.g., sales documentation, product videos, website content, blog posts, webinars, case studies and more) that articulate the benefits and use cases of our products to drive qualified leads and to engage customers
- Create marketing plans for the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
- Implement outbound strategies for lead acquisition (eg. marketing approach and flow automation) and lead qualification (eg. scoring)
Requirements:
- Loads of motivation, energy and new ideas
- Bachelor's or master's in Marketing, Communications or similar field;
- Significant product marketing, product management, or digital marketing experience, preferably in the cloud, IT sector and B2B market
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Working knowledge of lead scoring and marketing automation tools (e.g. RDstation, ?)
- Working knowledge of content edition tools (e.g. images, videos, animations, ?)
- Excellent communication skills
- Keen eye for detail
- Creativity
- Analytical mind
Perks:
- Informal and fun work environment;
- A growing, dynamic and qualified team, with excellent working conditions;
- 2 extra vacationy days per year
- Personal growth plan (our so called "Wallace plan"), be it for personal development or exploring new concepts and technologies, each person is given space and time to put their ideas into practice;
- Career plan and possibility of team and role changes;
- Fresh fruit, all the coffee you want, tea, birthday cake! (at the office)
- Create IT Annual Meeting, 3 days where you can know more about the company, your team mates and have fun.
- A close relationship with the top levels of the organization.
Tipo de oferta: Efetivo/CLT
Benefícios:
- Cartão/Ticket refeição
- Seguro saúde
- Telemóvel da empresa
Horário de trabalho:
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