About GroupM

GroupM is the world?s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis.

GroupM?s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, we innovate in the practical application of technology, data&AI and platforms to drive client growth and transformation.

Your Opportunity

GroupM is looking for a Conversion Rate Optimization (CRO) Manager to improve lead-generation and sales conversion rates on clients' websites through end-to-end management of the conversion optimization process, with a focus on e-commerce.

The successful applicant will have a proven track record of how to research, plan, implement, manage & report on successful projects. The applicant will demonstrate ability to implement Web Analytics, diagnose e-commerce funnels and recommend improvements through marketing automation, A/B testing and CRO techniques and tools

You should thrive on Data & Analytics, drive innovation and get motivated by mentoring and collaborating with others.

If you think this is you apply now!!!

What you?ll do:

• Create conversion optimization strategies using both qualitative (page evaluations, UX design principles, site reviews, feedback forms) and quantitative (traffic source analysis, web analytics tools, surveys) sources
• Have full ownership and accountability for successful execution of key client projects
• Conduct internal planning meetings and lead the development of A/B & multivariate testing road maps that will lift conversion rates
• Analyze results and identify successes, failures, and trends, and effectively communicate these findings to clients
• Participate in or lead weekly client progress meetings during which you will report results, make recommendations, and assist clients in understanding the chosen strategies and what available information was used to aid in strategic decisions
• Create high-quality, comprehensive client deliverables such as project strategy decks, creative briefs, and weekly/monthly reports
• Troubleshoot and spot existing issues with optimization test set-ups and present results internally or externally through the production of high quality documentation
• Train clients on Conversion Optimization
• Identify and suggest ways to improve efficiencies, e.g. help us ?work smarter?

Mission

Responsibilities

• Detect client?s needs and points of improvement.
• Propose full services solutions, from diagnostic, use of tools, implementation, measurement, training of clients? teams and CRO roadmap.
• Ensure the delivery of best-in-class solutions to market leading clients, meeting and exceeding brands? goals and presenting opportunities for growth and account development.
• Manage key senior stakeholders on major clients and inside GroupM for CRO solutions.
• Foster an environment of innovation and constant seek for sales improvement.
• Evolve the structure, ways of working and processes of other GroupM teams
• Stay on top industry changes to scope out new opportunities to ensure we stay market-leading and develop clear product plans to meet our clients? expectations.

Experience & Tech requirements

We are looking for a digital passionate person with 3-year experience (minimum), with:

• Deep understanding of conversion/persuasion best practices and the ability to apply that knowledge to client projects
• Copywriting skills, particularly the ability to write compelling value propositions
• Strong know-how of Google Analytics implementation and funnels set-up.
• Proven, hands on experience working with A/B testing tools, marketing automation and CRO tools.
• Solid understanding of how e-commerce works.
• Working knowledge of main e-commerce platforms.
• Experience working with e-commerce brands (agency side) or as e-commerce manager (client side).
• Knowledge of paid campaigns and how they work in tandem
• Proficiency in Portuguese and English languages

Soft Skills

• Communication: A leader who loves to communicate with a passion for digital.
• Client focus: You develop a clear understanding of the business and clients? objectives.
• Problem solving: You?re continuously searching for solutions to tough problems and continuously learning to find new opportunities for clients.
• Client Impact: You build trusting and positive client relationships.
• A high energy, positive, can-do person who is never satisfied and is always looking for ways to improve what we do.
• Adaptability: You enjoy working with multiple stakeholders within the agency and client organisations.
• You?re a team player who loves to have fun!