Performance Manager, Paid Search, Social & Adops

Based in Lisbon, the Senior Performance Manager is responsible for developing and delivering a range of performance marketing products, creating & delivering performance marketing strategies, campaign reporting and analysis.

Duties and Responsibilities:

• To draft paid performance proposals and presentations
• Manage relationship with platforms such as Google, Facebook and Tik Tok for accounts under management
• Build campaign structure based on client brief
• Develop and manage all components of a paid performance campaign, including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining / improving day-to-day campaign spend
• Work closely in sharing and implementing Google Betas/Extensions with clients and work closely with Google on developing the partnership
• Ensure delivery on performance targets for clients
• Monitor & measure performance activity, engagement metrics, analysing results, translating information into learning & strategic recommendations.
• Maintain appropriate mid-level Client relationships.
• Build Client respect and be recognized as a leader on their business.
• Work closely with client to identify and deliver performance marketing requirements
• Work closely with planners to deliver on campaigns
• Coach junior executives to continuously develop new approaches to optimization
• Ensure full knowledge of tools like Google Analytics, SA360, CM360, Sizmek and Adform.

Qualifications:

• 3+ years Digital all-rounder with proven experience and a strong understanding of multiple digital media channels (affiliates, online display, social, paid search, SEO, programmatic, etc.) as well as a passionate following of new/emerging channels & technologies.
• Google, Facebook, Tiktok, Linkedin and Twitter ads are essential for this role.
• Data-driven and creative to push the envelope on new user acquisition
• Ideally with experience with demand side platforms (DSPs) and ad-servers (e.g. DV360, Campaign Manager)
• Have experience of using Google Analytics (or similar web analytics platform)
• You have demonstrable interest for ecommerce marketing and the knowledge of other online marketing channels and their interactions with each other
• Creative thinking and problem solving to come up with solutions
• Tenacity, resilience, flexibility and judgement to deal with difficult situations