detalhes do emprego Randstad Professionals is a company specialized in recruitment & selection and project sourcing of highly educated profiles.
Our Client is a fintech that is seeking for a Digital marketing specialist in order to to develop, implement, manage, track, and optimize our digital marketing campaigns across all digital channels. ... Randstad Professionals is a company specialized in recruitment & selection and project sourcing of highly educated profiles.
Our Client is a fintech that is seeking for a Digital marketing specialist in order to to develop, implement, manage, track, and optimize our digital marketing campaigns across all digital channels.

• competências

  • Desired Qualifications and Skillset:
  • Degree in marketing or a related field
  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

• responsabilidades

  • Plan and execute and manage all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• benefícios

  Embrace the nr 1 mkt admission at the Company.
  Fintech environment