Google Ads Expert

Publicado 13-07-2021

lemonads

Lisboa Lisboa (Publicidade / Marketing)


lemonads?® ?is a Start-Up which play major role in the acquisition and monetization of digital traffic. As a fast-growing group, lemonads?® ?has clients all over the world, and offices in Switzerland, Luxembourg, Portugal and Spain.
Human beings and innovation are at the heart of each of our decisions. By joining lemonads?®?, you will join a dynamic team, passionate, and united by one common goal that drives us: being the market leader!
If you like the technological environment and want to evolve in an ambitious worldwide company, join our team and become our new partner!
Tasks
Role:

  • You will launch, manage, expand and help report on new PPC campaigns.
  • You will plan keywords, write ad copy, set up, grow and optimise up new PPC campaigns with the aim of achieving revenue and profitability objectives.
  • You will be accountable for managing and growing your own campaigns, manage daily PNL reports, and oversee the user journey and offers.
  • Line manage PPC Executives, providing structured and ad hoc training/mentoring as required.
  • Evaluate success of campaigns against clear targets; analyse results and identify opportunities; feedback performance and actions taken to the Head of Media buying
  • Setting up the landing page journey, offers, managing PPC accounts.
Tasks and responsibilities

  • Development and management of PPC campaigns on major search engines. (Google, Bing...)
  • Continuously optimize and test existing campaigns to improve performance.
  • Analyze campaign KPIs and take immediate action to maintain volumes, revenues and return on investment targets.
  • Implement A/B and Multivariate Tests to maximize conversion rates and achieve KPIs goals.
  • Analyze competition and identify our strengths and weaknesses in order to anticipate and counter threats to our market.
Requirements
Sk?ills and experience

  • Fully conversant with the technical needs of the role including, Google Ads, Bing Ads
  • Understands the ever-changing PPC landscape and able to come up with ambitious and innovative plans & creative strategies.
  • Entrepreneurial thinker with the ability to manage campaigns from start to finish - as well as your own P&Ls
  • Results orientated & commercially focussed; comfortable crunching numbers to identify opportunities and focus on ROI; highly competent in excel and working with data; keen eye for detail; a full understanding of financial implications of campaigns.
  • Excellent understanding of web analytics, tracking, and testing A/B.
  • Understanding of all traffic sources, i.e. Native, PPC, YouTube, Facebook Ads, LinkedIn Ads.
  • With a strong team spirit, you are autonomous, curious, and adept of the latest tendencies, tools, and technological innovations.
  • You are passionate and want to evolve in a fast paced environment.
  • ?You have a perfect command of ?Google Optimize, Google Editor, Gdata studio, GTM, GA, Adplexity, Similarweb, SEMrush, SpyFu, , Gdatastudio, Optimizely...
  • ?You own the following certifications?: Google Ads
Benefits
Remuneration according to profile and experience
Lunch check 150 EUR + Mutual
Send your application to the email address below by sharing one of your successes as a Search Engine Marketing Specialist. Please specify the context, the different channels you have used, the problems encountered, and how you managed to get around them.
E-mail?: job (at) lemonads. com