We?re looking for a Conversion Rates Optimization (CRO) Builder to join our Signify Global Brand & Digital marketing in Lisbon, Portugal.

Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we?re transforming our industry. As the world leader in lighting, we?re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we?re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!

Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.

Are you passionate about Digital Marketing and do you want to help drive global business impact? Come and join the Signify Global Brand & Digital marketing team that is leading the digital transition in marketing and focusing on driving growth.

The Signify Global Brand & Digital Marketing team consists of 7 global teams that closely work together to bring value to our markets, consumers and customers: Marketing Programs & Campaigns, Brand, Digital Experience & Platforms, Marketing insights & performance, Content House, Global Media and Agencies and the Digital Acceleration team. All teams support the key lighting brands Philips (Philips Hue, Philips lighting for consumers and professionals), Signify, Interact, Wiz and many more.
Six design principles are at the core of the Global Brand & Digital Marketing team: Elevate consumer insights and analytics, Turbocharge marketing operations, Embrace Agile marketing & outward-looking, Establish Customer-centricity practices, Foster personalization and content at-scale and Generate growth.
The Global Brand & Digital Marketing team has a clear directive to help drive market and business growth

We?re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!

What you?ll do

• Optimizing website conversion paths of all digital marketing campaigns.
• Converting visits into marketing-qualified leads / contacts for direct marketing.
• Designing, building, and executing split testing, multivariate testing and other testing approaches for websites, emails, and landing pages.
• Collaborating with teams responsible for blogging, email, social media, to optimize each conversion path.
• Continuously monitoring analytics platforms and other tools to monitor and analyse the outcomes from the tests.
• Creating guidelines and best practices based on ?ndings from winning tests.
• Maintaining a constant awareness of all competitor and industry activity.
• Identifying and testing new technologies and practices to improve conversion rate and consumer engagement

Your qualifications

• Technical

• Minimum 3+ years? experience with proven success in optimizing website experiences and increasing conversions.
• Experience and knowledge of CRO tools to setup, launch, develop and deploy A/B tests (for example: Optimizely, Optimize, Adobe Target, etc).
• Experience with research tools such as HotJar, CrazyEgg, or other similar tools.

• Behavioral

• Analytical mindset to continuously mine data for insights and generate hypothesis for fast iteration testing.
• Consumer first attitude.
• Exceptional project management ? from planning to delivery and continued growth.
• Curious about latest trends in digital marketing related to user experience.
• Organized and methodical in setting up processes to streamline testing cadence.
• Ability to collaborate with cross functional teams like design, content, analytics, and other digital marketers.
• Ability to evangelize CRO across different teams and influence test-related decisions.
• Excellent presentation and storytelling skills to showcase learnings, results, and capture interest and attention.
• Ability to challenge status quo with data-driven facts.
• Knowledge of device specific UI and UX best practices for landing pages and applications.
• Knowledge of HTML, CSS and JavaScript is a bonus

• What you?ll get in return?

We?re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

See #SignifyLife through the eyes of our employees!