Job Title: Frontline Activation Senior Brand Manager Portugal
Location: Lisbon, Portugal
As a business, The Coca-Cola Company is constantly evolving ? we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it?s an opportunity to be a part of something that can positively impact the world. We?re accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do ? innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.
What You?ll Do for Us:
Assess attractive local (OU) consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
Oversee localization and real-time amplification of IMX campaigns within the Franchise units, providing input to OU IMX team.
Drive bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
Participate in agile projects for the development of OU and Market-level innovation and IMX campaigns
Provide input to OU IMC team for localization and/or real-time amplification at Market-level, and buy local media that cannot be bought at OU level
Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
Provide coaching to junior members of the team and to members of project teams.
Manage local brand(?s/s?) NR, GP, DME to deliver the OU brand growth and financial targets.
Qualifications & Requirements:
Bachelor?s degree required
6-8 years of brand management / marketing activation (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)
Ability to understand and leverage business, finance and commercial insights, and identify needs for campaign localization or customization as necessary.
Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
Ability to effectively communicate and collaborate with key partners (category marketing teams, bottler, external agencies), and ability to influence and negotiate with internal and external cross-functional stakeholders.
Fluency in Portuguese and Spanish languages
Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
Experience working in cross-functional and cross-geographical teams is preferred
What We Can Do for You:
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we?re always expanding
Expansive & Diverse Customers: We focus on diversified and large range of customers each day
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day
Growth Culture: learning organization with a bias for action, fully empowering curious individuals to leverage our global network and a wealth of human insights to deliver amazing results.
Travel requirements:
Up to 35% of travel required
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what?s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors ? curious, empowered, inclusive and agile ? and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
----