Description

The Decision Strategy Lead participates in the design and development of Always On Marketing (AoM) decision management solutions and decision frameworks. This include liaise with Commercial Managers to translate commercial requirements into decisioning solutions and also accountable for applying the design principles of decision strategies into the solutions, understanding next-best-action and how this improves the customer experience. The role require also create predictive models, generating analytics around customer behaviour, allowing them to prioritise propositions accordingly.

Job Responsibility

• Designs, optimizes and matures the Decisioning Framework, including design principles, across multiple product, segment and channel touchpoints, in the context of multiple off-line and real-time data inputs;
• Translates business briefs, change requests and scenario requirements into omni-channel design briefs and decisioning tool configuration settings;
• Supports Commercial Managers in formulating decisioning opportunities, including design, training and support and interpreting actuals vs expectations;
• Runs simulations of scenarios resulting from suggested changes to the strategy and provides input to the customer strategy Group;
• Assesses requirements and writes briefs for new capabilities to support AoM communication requirements, from a business perspective, including routine and strategic customer data briefs and major enhancements to the decisioning platform;
• Works closely with relevant teams to ensure delivery of these components, and recommends Decision System Lead involvement where deemed necessary;
• Holds accountability for the quality of assets implemented by the Decision Strategy Designers;
• Manages technical environments (in collaboration with Decision System Leads) from an Operations perspective;

Competencies

• Degree in Management Information Systems (MIS) or Computer Science
• Strong design and analytical skills
• Customer focus and teamwork abilities
• Understands agile methodologies (e.g. Kanban, Lean, Scrum, Design Thinking)
• Deep understanding of disruptive technologies, by tracking, scouting and experimenting