Brand Manager

Publicado 30-12-2020

PPG Industries

Lisboa Lisboa (Publicidade / Marketing)


Brand Manager

The Brand Manager plays an role as effective Business Partner of sales teams, interacting with them and influencing sales behavior & performance, with sound knowledge of our markets and customers. Define, implement and animate brand strategy, which should be ambitious, highly operational, business development and profit oriented. Budget management and follow up of core KPI?s around brand performance.

RESPONSABILITIES:

  • Brand Planning & Strategy :
    • Market analysis
    • Definition of brand positioning
    • Selection of relevant customer segmentation & targets
    • Marketing-mix definition (product/price/promotion/channel)

  • Customer Experience & Value Proposition :
    • Specification of brand product range to be developed by product marketing
    • Definition of precise value proposition per customer segment, including services

  • Brand Activation & Media Planning :
    • Implementation of communication plan per brand to drive customer loyalty.

  • Customer & Channel Marketing :
    • Definition & implementation of growth initiatives with a clear marketing roadmap & sales support activities.
    • Reinforced relationship build-up with field sales teams.

  • Accountable for brand results (P&L).
TECHNICAL COMPETENCES

  • Market research techniques
  • Product development & product launch processes: packaging design, logistics, promotion, distribution.
  • Knowledge of media planning, including digital
  • Understanding of social media & management of e-reputation.
EDUCATION & OTHER QUALIFICATIONS

  • Educated to minimum a University Degree level in Marketing & Business related
  • Previous experience in similar positions (3-5 years)
  • Fluent in English spoken and written
  • Very good communication and presentation skills
  • Analytical skills and clear diagnostic competences
  • Windows Office literacy
  • Customer focus

Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday ? everyday.


PPG: WE PROTECT AND BEAUTIFY THE WORLD?


Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company.. To learn more, visit www.ppg.com and follow @ PPG on Twitter.


The PPG Way


Every single day at PPG:


We partner with customers to create mutual value.


We are insightful, dedicated and proactive. We have intimate knowledge of the market and our customers. We focus on practical solutions that make a difference.


We are ?One PPG? to the world.


We are better and stronger together. We leverage our scale to reach new markets and introduce innovative technologies as we differentiate and disrupt our markets.


We trust our people every day, in every way.


We enable and empower our people to make the right decisions. We are inclusive, transparent and respectful. Our feedback is clear and actionable.


We make it happen.


We have a passion for winning. We achieve. We deliver with discipline and integrity. We bring our best energy to our work. We decide and act intelligently and quickly.


We run it like we own it.


We respect one another by being responsible and accountable. We always act in the best interest of our company, customers, shareholders and our communities.


We do better today than yesterday ? everyday.


We continuously learn. We develop our people to grow our businesses.

PPG Way: (Click here to learn more about the PPG Way)

PPG vision: http://corporate.ppg.com/Our-Company/PPG-Vision.aspx

We are One PPG: http://one.ppg.com/

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email [email protected].

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.

Benefits will be discussed with you by your recruiter during the hiring process.