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The Microsoft 365 Education Product Marketing Manager (PMM) is accountable for the subsidiary revenue, scorecard, and market share for Education-related products and services in the Subsidiary. The PMM is required to have a strong understanding of the Microsoft Education product set, specifically at the 200-300 level, and a deep understanding of the local One Education marketing plan. This role is seen as the voice of the products they represent within the subsidiary as well as the leader and the spokesperson for Education. To that end, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback. The Education PMM is responsible for leveraging this competitive knowledge and product expertise to drive relevant business and marketing planning and execution.
The Education PMM understands, orchestrates, and influences customer campaigns and marketing activities, develops integrated marketing campaigns, and delivers product, solutions, and customer campaign feedback to the business. An essential aspect of the role of the PMM is to drive a local One Education marketing plan across teams (segment marketing, industry marketing, commercial category managers, and other business groups) and align the content, timing and delivery of marketing messages and outreach to Microsoft?s customers and partners. The PMM must develop strong partnerships with the industry marketers, customer and partner segment stakeholders to lead and execute the fiscal year local priorities. All relevant marketing teams need to work together to create the most impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and un-integrated customer and partner outreach. The various messages need to be very well aligned with the end goal to think and act as "One Microsoft" - using a model like OARPI (Owner, Approver, Reviewers, Participants, Informed). In doing this, the Education PMM is an ambassador of the overall Product Brand and Microsoft CPE (Customer & Partner Experience).

Responsibilities

Marketing Planning (20%)

• Own to developing the local product marketing strategy from an education perspective for the business group
• Own execution of education product launches locally
• Drive and contribute to development and execution of a local One Education marketing plan across teams (segment marketing, industry marketing, commercial category managers, and other business groups)
• Drive education product marketing strategy implementation and value proposition landing
• Improve market share position in the < $300 price band, winning against Google on devices specifically in primary and secondary education
• Determine a common set of KPIs for marketing activities in collaboration with other teams involved (e.g. segment marketing, industry marketing, commercial category managers, and other business groups)
• Partner with Edu Marketer to land Edu campaigns and drive demand for Microsoft Education solutions
• Own M365 EDU PMM field marketing budget

Program/Campaign Execution (50%)

• Generate demand for Microsoft Education solutions - drive product awareness (demand and trials) using optimal mix of digital marketing and physical events. You should be comfortable in running tips and tricks sessions for our products managing strong presence at leading local industry tradeshows and Microsoft-led events.
• Partner across Microsoft with other Education focused PMMs to drive a regular release cadence of One Microsoft content supporting Microsoft Education campaigns and Microsoft 365 Education product
• Grow new business through field - ready sellers, integrate with the managed account processes for marketing & selling, and ready to assist with largest customer deals for revenue and devices
• Act as the voice of the field by ensuring timely updates/feedback to Corporate on product marketing and campaign execution in subsidiary
• Determine a common set of KPIs for marketing activities in collaboration with other teams involved (i.e. segment marketing, industry marketing, commercial category managers, and other business groups)
• Ready all education partners and increase capacity for M365 Education sales & deployment
• Align to school buying cycles to drive readiness, sales & deployment
• Drive an integrated planning cycle across Windows, Office, Intune, and OEM

Product Evangelism (30%)

• Maintain product knowledge and evangelize the product internally and externally to press, enthusiasts, influentials, and pre-sales customer scenarios.
• Provide product related content like customer benefits, competitive differentiators, and value of the product roadmap to all subsidiary marketing activities, including those owned by segment marketing, industry marketing, commercial category managers, and other BGs.
• Adjust and provide differentiated value proposition and compelling, localized product-related content, produce/adapt Bill of Materials (BOM) (To-Customer and to/thru-Partner).
• Contribute to Partner readiness and product evangelism delivery/business development.
• Create campaign/program business plan and campaign investment decisions for business group owned campaigns and activities.
• Work closely with segments to develop customer evidence and compelling customer stories.
• Execute product launch activities/releases for the education segment.

Provide business objectives to CMO Integrated Marketing Managers who develop integrated marketing plans. PMMs participate in the workstreams led by CMO to build a comprehensive event plan for the complete fiscal year.

Qualifications

Education

• Bachelor's Degree (B.S/B.A) or equivalent experience required, relevant fields of study include: Education, Marketing, Business, Computer Science

Experience

• 3-5 years related experience

Skills & Knowledge

• Evangelist and subject matter expert for Microsoft Education products and services
• Deep education customer focus and understanding
• Strong analytical skills
• Excellent communicator
• Experienced in core marketing communications functions

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.